CSS Mass communication Questions & Answers - Set 19

1)   ______ means first linecaster machine which casts relief type in lines instead of an individual characters.

a. Linotype
b. Lithotype
c. Makeup
d. None of these
Answer  Explanation 

ANSWER: Linotype

Explanation:
No explanation is available for this question!


2)   _______ means writing with stone. Printing method that uses repulsion between ink and water to transfer image from stone surface to paper. Modern development, offset, uses metal plates prepared photographically instead of manually as in lithography, which today is used basically as fine-art form.

a. Lithotype
b. Lithography
c. Printology
d. None of these
Answer  Explanation 

ANSWER: Lithography

Explanation:
No explanation is available for this question!


3)   ______ means the process of assembling a page or the art of putting effectively and artistically matter on the pages.

a. Makeup
b. Page making
c. Binding
d. None of these
Answer  Explanation 

ANSWER: Makeup

Explanation:
No explanation is available for this question!


4)   Mass Media includes:

a. Radio
b. TV
c. Internet
d. All of the above
Answer  Explanation 

ANSWER: All of the above

Explanation:
No explanation is available for this question!


5)   _______ means, matter printed at the top of the editorial column, stating the title, publisher, place of publication, moto of the paper and so on.

a. Lead
b. Front Line
c. Masthead
d. None of these
Answer  Explanation 

ANSWER: Masthead

Explanation:
No explanation is available for this question!


6)   NPT stands for:

a. National Press Trust
b. National Printing Trust
c. National Port Trust
d. None of these
Answer  Explanation 

ANSWER: National Press Trust

Explanation:
No explanation is available for this question!


7)   ______ means planographic printing method in which image is lithorgraphed from metal or paper place into rubber blanked, then set-off onto paper

a. Offset
b. Black & White
c. Four Colour
d. None of these
Answer  Explanation 

ANSWER: Offset

Explanation:
No explanation is available for this question!


8)   PRO stands for:

a. Public Relations Officer
b. Punjab Reporting Officer
c. Pakistan Revenue Officer
d. None of these
Answer  Explanation 

ANSWER: Public Relations Officer

Explanation:
No explanation is available for this question!


9)   PPI stands for:

a. Peshawar Press International (News Agency)
b. Pakistan Press International (News Agency)
c. Punjab Press International (News Agency)
d. None of these
Answer  Explanation 

ANSWER: Pakistan Press International (News Agency)

Explanation:
No explanation is available for this question!


10)   TASS is a:

a. American Official News Agency
b. British Official News Agency
c. Soviet Union's Official News Agency
d. None of these
Answer  Explanation 

ANSWER: Soviet Union's Official News Agency

Explanation:
No explanation is available for this question!


11)   UPA stand for:

a. United Press of America
b. Union Press of America
c. United Press of Afghanistan
d. None of these
Answer  Explanation 

ANSWER: United Press of America

Explanation:
No explanation is available for this question!


12)   ABC stands for:

a. Audit Bureau of Circulation, which certifies the audited statistics on the circulation of a publication.
b. Audit Bureau of Credit
c. Annual Budget Certificate
d. All British Christian Association
Answer  Explanation 

ANSWER: Audit Bureau of Circulation, which certifies the audited statistics on the circulation of a publication.

Explanation:
No explanation is available for this question!


13)   Accredited means:

a. A senior Advocate of High Court
b. A senior journalist having accreditation card from the information department.
c. A senior Doctor
d. A senior Engineer
Answer  Explanation 

ANSWER: A senior journalist having accreditation card from the information department.

Explanation:
No explanation is available for this question!


14)   Add means:

a. An addition to a news item already sent; later information added to a story already written.
b. A remaining part of sensational story
c. A remaining part of feature
d. A kind of column
Answer  Explanation 

ANSWER: An addition to a news item already sent; later information added to a story already written.

Explanation:
No explanation is available for this question!


15)   All in hand means:

a. All the matter pertaining to a feature which is unprintable due to certain reasons.
b. It is said when all the copy has been given out to the compositors.
c. It is oftenly said about powers of the editor.
d. None of these
Answer  Explanation 

ANSWER: It is said when all the copy has been given out to the compositors.

Explanation:
No explanation is available for this question!


16)   AIR means:

a. All India Radio
b. All India Reforms Committee
c. All India Legal Report
d. None of these
Answer  Explanation 

ANSWER: All India Radio

Explanation:
No explanation is available for this question!


17)   Alignment means:

a. Ranging of type along its base line. It is also the horizontal and vertical ranging of columns.
b. Print line
c. Front line
d. None of these
Answer  Explanation 

ANSWER: Ranging of type along its base line. It is also the horizontal and vertical ranging of columns.

Explanation:
No explanation is available for this question!


18)   AP stands for:

a. Associated Press, an international US news agency.
b. All Parties Conference
c. All Provinces Forum
d. None of these
Answer  Explanation 

ANSWER: Associated Press, an international US news agency.

Explanation:
No explanation is available for this question!


19)   APA stands for:

a. Associated press of Anatolia.
b. Associated press of America.
c. All Parties Alliance
d. None of these
Answer  Explanation 

ANSWER: Associated press of America.

Explanation:
No explanation is available for this question!


20)   APP stands for:

a. Associated Press of Pakistan.
b. Associated Press of Palestine
c. Associated Press of Prussia
d. None of these
Answer  Explanation 

ANSWER: Associated Press of Pakistan.

Explanation:
No explanation is available for this question!


21)   CPNE stands for :

a. Council of Pakistan National Engineers
b. Council of Newspapers Editors
c. Council of Pakistan Nursing Education
d. None of these
Answer  Explanation 

ANSWER: Council of Newspapers Editors

Explanation:
No explanation is available for this question!


22)   APNEC stands for:

a. All Pakistan Newspapers Employees Confederation
b. All Pakistan Newspapers Editors Council
c. All Pakistan News Educational Center
d. None of these
Answer  Explanation 

ANSWER: All Pakistan Newspapers Employees Confederation

Explanation:
No explanation is available for this question!


23)   APNS stands for:

a. All Pakistan Newspapers Society
b. All Pakistan Newspapers Services Commission
c. All Pakistan National Shipping Corporation
d. None of these
Answer  Explanation 

ANSWER: All Pakistan Newspapers Society

Explanation:
No explanation is available for this question!


24)   Assignment means:

a. News gathering task assigned to a reporter
b. Handout
c. Press note
d. None of these
Answer  Explanation 

ANSWER: News gathering task assigned to a reporter

Explanation:
No explanation is available for this question!


25)   Asterisk means:

a. A special sign on a paper
b. A star shaped character which is used in a text to link it with a footnot.
c. By line
d. None of these
Answer  Explanation 

ANSWER: A star shaped character which is used in a text to link it with a footnot.

Explanation:
No explanation is available for this question!


26)   Bank means:

a. A deck or a section of a headline usually refers to decks below the first.
b. A body of journalists
c. A body of senior bankers
d. None of these
Answer  Explanation 

ANSWER: A deck or a section of a headline usually refers to decks below the first.

Explanation:
No explanation is available for this question!


27)   Banner means:

a. A deck or a section of a headline usually refers to decks below the first.
b. The main headline stretching right across the top of a page over all the columns
c. A kind of advertising
d. None of these
Answer  Explanation 

ANSWER: The main headline stretching right across the top of a page over all the columns

Explanation:
No explanation is available for this question!


28)   Beat means:

a. The particular department or area assigned to a reporter for full coverage
b. Area of special study
c. A type of press note
d. None of these
Answer  Explanation 

ANSWER: The particular department or area assigned to a reporter for full coverage

Explanation:
No explanation is available for this question!


29)   Binder means:

a. The main headline stretching right across the top of a page over all the columns
b. A small banner head across an inside page
c. The particular department or area assigned to a reporter for full coverage
d. None of these
Answer  Explanation 

ANSWER: A small banner head across an inside page

Explanation:
No explanation is available for this question!


30)   Blind Interview means:

a. Interview story that does not disclose the name of person interviewed
b. Interview of a blind person
c. Interviewed by a blind person
d. None of these
Answer  Explanation 

ANSWER: Interview story that does not disclose the name of person interviewed

Explanation:
No explanation is available for this question!


31)   Blocking-out means:

a. Eliminating unwanted backgrounds and portions of a negative by opaquing the part.
b. A deck or a section of a headline usually refers to decks below the first.
c. A star shaped character which is used in a text to link it with a footnote
d. None of these
Answer  Explanation 

ANSWER: Eliminating unwanted backgrounds and portions of a negative by opaquing the part.

Explanation:
No explanation is available for this question!


32)   Blow-up means:

a. A star shaped character which is used in a text to link it with a footnote.
b. An enlargement of a story etc.
c. It is said when all the copy has been given out to the compositors.
d. None of these
Answer  Explanation 

ANSWER: An enlargement of a story etc.

Explanation:
No explanation is available for this question!


33)   Box means:

a. An item covered on all four sides with a border to enclose short important news.
b. News story enclosed in a box.
c. A publisher's commendatory description of a book commonly printed on the jacket.
d. None of these
Answer  Explanation 

ANSWER: An item covered on all four sides with a border to enclose short important news.

Explanation:
No explanation is available for this question!


34)   Box story means:

a. A publisher's commendatory description of a book commonly printed on the jacket.
b. News story enclosed in a box.
c. An item covered on all four sides with a border to enclose short important news.
d. None of these
Answer  Explanation 

ANSWER: News story enclosed in a box.

Explanation:
No explanation is available for this question!


35)   Blurb means:

a. A publisher's commendatory description of a book commonly printed on the jacket.
b. News story enclosed in a box.
c. An item covered on all four sides with a border to enclose short important news.
d. None of these
Answer  Explanation 

ANSWER: A publisher's commendatory description of a book commonly printed on the jacket.

Explanation:
No explanation is available for this question!


36)   Boil down means:

a. It means the line rules used to form a box in display.
b. To reduce a news story in its length in wording
c. The first edition of side.
d. None of these
Answer  Explanation 

ANSWER: To reduce a news story in its length in wording

Explanation:
No explanation is available for this question!


37)   Border means:

a. It means the line rules used to form a box in display.
b. To reduce a news story in its length in wording
c. The first edition of side.
d. None of these
Answer  Explanation 

ANSWER: It means the line rules used to form a box in display.

Explanation:
No explanation is available for this question!


38)   Buldog edition means:

a. It means the line rules used to form a box in display.
b. The first edition of side.
c. Name given to an early edition or edition at irregular hour.
d. None of these
Answer  Explanation 

ANSWER: Name given to an early edition or edition at irregular hour.

Explanation:
No explanation is available for this question!


39)   Bull means:

a. It means the line rules used to form a box in display.
b. Name of a reporter printed above the story.
c. The first edition of side.
d. None of these
Answer  Explanation 

ANSWER: The first edition of side.

Explanation:
No explanation is available for this question!


40)   Byline means:

a. Name of a reporter printed above the story.
b. It means the line rules used to form a box in display.
c. The first edition of side.
d. None of these
Answer  Explanation 

ANSWER: Name of a reporter printed above the story.

Explanation:
No explanation is available for this question!


41)   Caps means:

a. Small letters
b. Capital letters
c. The first edition of side.
d. None of these
Answer  Explanation 

ANSWER: Capital letters

Explanation:
No explanation is available for this question!


42)   Caption means:

a. A brief illustration of a picture beneath.
b. A word or phrase written at top of a story above headline.
c. It means the line rules used to form a box in display.
d. None of these
Answer  Explanation 

ANSWER: A brief illustration of a picture beneath.

Explanation:
No explanation is available for this question!


43)   Catch line means:

a. A brief illustration of a picture beneath.
b. A word or phrase written at top of a story above headline.
c. It means the line rules used to form a box in display.
d. None of these
Answer  Explanation 

ANSWER: A word or phrase written at top of a story above headline.

Explanation:
No explanation is available for this question!


44)   City Desk means:

a. Department of a newspaper dealing with the local news.
b. Name of a reporter printed above the story.
c. A brief illustration of a picture beneath
d. None of these
Answer  Explanation 

ANSWER: Department of a newspaper dealing with the local news.

Explanation:
No explanation is available for this question!


45)   Circulation means:

a. Number of the copies sold. Classified - It refers to small advertisements printed in particular small type and classified by subject. E.g. matrimonial
b. A brief illustration of a picture beneath.
c. A cutting of an item from a newspaper.
d. None of these
Answer  Explanation 

ANSWER: Number of the copies sold. Classified - It refers to small advertisements printed in particular small type and classified by subject. E.g. matrimonial

Explanation:
No explanation is available for this question!


46)   Clipping means:

a. Abbreviated form of column.
b. A cutting of an item from a newspaper.
c. The first edition of side.
d. None of these
Answer  Explanation 

ANSWER: A cutting of an item from a newspaper.

Explanation:
No explanation is available for this question!


47)   Code means:

a. The points printed by a teleprinter either in an effort to conceal the message or because the machine is out of order and till not shifts back from th
b. The telegraphic type-writer (teleprinter) by which newspaper offices receive messages from news agencies.
c. Creator of verbal portion of advertising messages.
d. None of these
Answer  Explanation 

ANSWER: The points printed by a teleprinter either in an effort to conceal the message or because the machine is out of order and till not shifts back from th

Explanation:
No explanation is available for this question!


48)   Col means:

a. A light rule frequently used to separate columns of type.
b. Abbreviated form of column.
c. Name of a reporter printed above the story.
d. None of these
Answer  Explanation 

ANSWER: Abbreviated form of column.

Explanation:
No explanation is available for this question!


49)   Col rule means:

a. A light rule frequently used to separate columns of type.
b. Abbreviated form of column.
c. A light rule frequently used to separate columns of type.
d. None of these
Answer  Explanation 

ANSWER: A light rule frequently used to separate columns of type.

Explanation:
No explanation is available for this question!


50)   Columnist means:

a. Journalist regularly writing a newspaper or periodical with a permanent label headline on his writings.
b. An abbreviation for compositor, the man who composes, or translates, transcript into metal type.
c. Abbreviated form of column.
d. None of these
Answer  Explanation 

ANSWER: Journalist regularly writing a newspaper or periodical with a permanent label headline on his writings.

Explanation:
No explanation is available for this question!