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MCQs: Good marketing is no accident, but a result of careful planning and __________?
Category: MBA Questions, Published by: teswesm
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MCQs: The most formal definition of marketing is ____________?
Category: MBA Questions, Published by: teswesm
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MCQs: Marketing management is ____________?
Category: MBA Questions, Published by: teswesm
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MCQs: A transaction involves ____________?
Category: MBA Questions, Published by: teswesm
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MCQs: __________ goods constitute the bulk of most countries’ production and marketing efforts.
Category: MBA Questions, Published by: teswesm
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MCQs: Information can be produced and marketed as a ___________?
Category: MBA Questions, Published by: teswesm
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MCQs: Charles Revson of Revlon observed: “In the factory, we make cosmetics; in the store, _________.
Category: MBA Questions, Published by: teswesm
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MCQs: A Marketer is someone seeking a response from another party, called the __________.
Category: MBA Questions, Published by: teswesm
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MCQs: In latent demand, consumers may share a strong need that cannot be satisfied by a/an____________?
Category: MBA Questions, Published by: teswesm
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MCQs: In __________more customers would like to buy the product than can be satisfied.
Category: MBA Questions, Published by: teswesm
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MCQs: Marketers often use the term ___________ to cover various groupings of customers.
Category: MBA Questions, Published by: teswesm
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MCQs: Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.
Category: MBA Questions, Published by: teswesm
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MCQs: In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality.
Category: MBA Questions, Published by: teswesm
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MCQs: Global marketers must decide ___________.
Category: MBA Questions, Published by: teswesm
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MCQs: In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of__________?
Category: MBA Questions, Published by: teswesm
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MCQs: The age which promises to lead to more accurate levels of production, more targeted communications, and more relevant pricing is term as____________.
Category: MBA Questions, Published by: teswesm
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MCQs: Many countries have ________ industries to create greater competition and growth opportunities.
Category: MBA Questions, Published by: teswesm
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MCQs: Customers are showing greater price sensitivity in their search for ___________.
Category: MBA Questions, Published by: teswesm
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MCQs: Rising promotion costs and shrinking profit margins are the result of ___________.
Category: MBA Questions, Published by: teswesm
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MCQs: In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.
Category: MBA Questions, Published by: teswesm
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