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MCQs: Marketers often use the term ___________ to cover various groupings of customers.
Category: MBA Questions, Published by: teswesm
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MCQs: Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.
Category: MBA Questions, Published by: teswesm
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MCQs: In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality.
Category: MBA Questions, Published by: teswesm
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MCQs: Global marketers must decide ___________.
Category: MBA Questions, Published by: teswesm
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MCQs: In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of__________?
Category: MBA Questions, Published by: teswesm
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MCQs: The age which promises to lead to more accurate levels of production, more targeted communications, and more relevant pricing is term as____________.
Category: MBA Questions, Published by: teswesm
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MCQs: Many countries have ________ industries to create greater competition and growth opportunities.
Category: MBA Questions, Published by: teswesm
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MCQs: Customers are showing greater price sensitivity in their search for ___________.
Category: MBA Questions, Published by: teswesm
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MCQs: Rising promotion costs and shrinking profit margins are the result of ___________.
Category: MBA Questions, Published by: teswesm
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MCQs: In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.
Category: MBA Questions, Published by: teswesm
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MCQs: Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.
Category: MBA Questions, Published by: teswesm
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MCQs: The __________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.
Category: MBA Questions, Published by: teswesm
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MCQs: The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.
Category: MBA Questions, Published by: teswesm
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MCQs: The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products is termed as____________?
Category: MBA Questions, Published by: teswesm
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MCQs: Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.
Category: MBA Questions, Published by: teswesm
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MCQs: In the course of converting to a marketing orientation, a company faces three hurdles _______.
Category: MBA Questions, Published by: teswesm
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MCQs: Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful.
Category: MBA Questions, Published by: teswesm
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MCQs: Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer.
Category: MBA Questions, Published by: teswesm
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MCQs: Sales force compensation should direct the sales force toward activities that are consistent with _________ ?
Category: MBA Questions, Published by: teswesm
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MCQs: A systematic way to maintain the books of accounts is called_________?
Category: MBA Questions, Published by: teswesm
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