MCQs: In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.
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MCQs: Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.
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MCQs: The __________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.
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MCQs: The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.
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MCQs: The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products is termed as____________?
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MCQs: Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.
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MCQs: In the course of converting to a marketing orientation, a company faces three hurdles _______.
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MCQs: Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful.
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MCQs: Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer.
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MCQs: Sales force compensation should direct the sales force toward activities that are consistent with _________ ?
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MCQs: A systematic way to maintain the books of accounts is called_________?
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MCQs: An Art of reading, classifying & Summarizing of accounts in a systematic way is called__________?
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MCQs: The maintenance of accounts in a systematic way is called__________?
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MCQs: Goods Return by the customer are termed as :
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MCQs: Modern system of book keeping is called______________?
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MCQs: The person to whom goods are sold on credit is called___________?
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MCQs: Double entry means______________?
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MCQs: Discount received is a/an:
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MCQs: Obligation of the Business are known as___________?
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MCQs: The amount invested by the proprietor to start the business is called:
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