Marketing Mcqs

Q.  Marketing management is ____________?

a. Managing the marketing process
b. Monitoring the profitability of the companies products and services
c. Developing marketing strategies to move the company forward
d. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior cu


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MCQs:  The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products is termed as____________?
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MCQs:  Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.
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MCQs:  In the course of converting to a marketing orientation, a company faces three hurdles _______.
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MCQs:  Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful.
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MCQs:  Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer.
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MCQs:  Sales force compensation should direct the sales force toward activities that are consistent with _________ ?
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MCQs:  A systematic way to maintain the books of accounts is called_________?
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MCQs:  An Art of reading, classifying & Summarizing of accounts in a systematic way is called__________?
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MCQs:  The maintenance of accounts in a systematic way is called__________?
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MCQs:  Goods Return by the customer are termed as :
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MCQs:  Modern system of book keeping is called______________?
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MCQs:  The person to whom goods are sold on credit is called___________?
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MCQs:  Double entry means______________?
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MCQs:  Discount received is a/an:
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MCQs:  Obligation of the Business are known as___________?
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MCQs:  The amount invested by the proprietor to start the business is called:
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MCQs:  Cash discount is provided on _______________?
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MCQs:  Goods return to supplier are known as:__________?
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MCQs:  The excess of current assets over current liabilities is called:
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MCQs:  When goods, in which business deals are sold, it is called___________?
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