|
MCQs: If Honda uses its company name to cover such different products as its automobile’s lawn mowers and motorcycles, it is practicing which of the following strategies ?
Category: Economics Mcqs, Published by: teswesm
|
|
MCQs: If a company (considering its options on the product/market expansion grid) chooses to move into different unrelated fields (from what it ha ever done before) with new products as a means to stimulate growth the company would be following which of the following general strategies ?
Category: Economics Mcqs, Published by: teswesm
|
|
MCQs: The goal of the marketing logistics system should be to provide ?
Category: Economics Mcqs, Published by: teswesm
|
|
MCQs: The ______ holds that consumers will favor products that are available and highly affordable (therefore, work on improving production and distribution efficiency) ?
Category: Economics Mcqs, Published by: teswesm
|
|
MCQs: ________ is screening new product ideas in order to spot good ideas and drop poor ones as soon as possible?
Category: Economics Mcqs, Published by: teswesm
|
|
MCQs: The practice of going after a large share of a smaller market or subsets of a few markets is called ?
Category: Economics Mcqs, Published by: teswesm
|
|
MCQs: The type of salesforce structure in which the sales force sells along product lines is called a ?
Category: Economics Mcqs, Published by: teswesm
|
|
MCQs: Joining with foreign companies to produce or market products and services is called ?
Category: Economics Mcqs, Published by: teswesm
|
|
MCQs: A company is in the ________ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product idea can be turned into a workable product ?
Category: Economics Mcqs, Published by: teswesm
|
|
MCQs: If Mark Mars pays Hershey Foods Corporation for the right to use their name on his line of T-shirts then Mr. Mars is using which type of branding ?
Category: Economics Mcqs, Published by: teswesm
|
|
MCQs: All of the following factors can affect the attractiveness of a market segment EXCEPT ?
Category: Economics Mcqs, Published by: teswesm
|
|
MCQs: If a government uses barriers to foreign products such as biases against a foreign company’s bids or product standards that go against a foreign company’s product features the government is using ?
Category: Economics Mcqs, Published by: teswesm
|
|
MCQs: If an advertiser wants flexibility timeliness good local market coverage broad acceptability, and high believability the advertiser will probably choose which of the following mass media types ?
Category: Economics Mcqs, Published by: teswesm
|
|
MCQs: __________ has the advantage of being high in selectivity low cost; immediacy; and interactive capabilities?
Category: Economics Mcqs, Published by: teswesm
|
|
MCQs: One common misuse of marketing research findings in contemporary business is the tendency for marketing research tp ?
Category: Economics Mcqs, Published by: teswesm
|
|
MCQs: The place in the business buying behavior model where interpersonal and individual influences might interact is called the ?
Category: Economics Mcqs, Published by: teswesm
|
|
MCQs: The type of trade promotion discount in which manufacturers agree to reduce the price to the retailer in exchange for the retailer’s agreement to feature the manufacturer’s products is some way is called a(n) ?
Category: Economics Mcqs, Published by: teswesm
|
|
MCQs: If your company were to make a product such as a suit of clothes and sold that product to a retailer your company would have sold to the __________ merket?
Category: Economics Mcqs, Published by: teswesm
|
|
MCQs: Given recent information about growth trends and growth potential of ethnic populations within the U.S market which of the following ethnic groups would be a best bet to double during the next half century and become one of the U.S market’s most viable segments ?
Category: Economics Mcqs, Published by: teswesm
|
|
MCQs: Catalog marketing is big business in the United States. The average house hold receives __________ catalogs per year?
Category: Economics Mcqs, Published by: teswesm
|
