MCQs: In two-step flow theory, media influence passes from _____ opinion followers:
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MCQs: Uses and gratifications theory argues that:
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MCQs: Klapper's reinforcement theory argues that:
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MCQs: Agenda-setting is a theory that argues that:
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MCQs: Dependency theory argues that:
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MCQs: According to television constructs a reality of the world that, although possibly inaccurate, becomes accepted simply because we as a culture believe it to be true:
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MCQs: Your McDonald's hamburger comes with a toy based on a character from a popular movie. This phenomenon is an example of:
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MCQs: A radiation system refers to:
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MCQs: Lee DeForest developed a vacuum tube that improved and amplified wireless signals in 1906. It is called the:
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MCQs: In 1916 David Sarnoff sent his superiors at American Marconi his famous Radio Music Box Memo It contained:
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MCQs: Soon after World War I, American Marconi, General Electric, American Telephone and Telegraph, and Westinghouse combined resources to form:
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MCQs: Radio became an important medium for news:
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MCQs: Single ownership and management of multiple radio sttions in one market is called:
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MCQs: Concerns raised over the conglomeration of the music business include all of the following except:
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MCQs: The technology most responsible for the contemporary rebirth of radio networks is:
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MCQs: There are 100,000 TV homes in your market. Of these, 80,000 re using their sets. Of these, 20,000 are tuned to your program. What is your share?
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MCQs: FCC Chairman Newton Minow coined a derogatory name for television, calling it:
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MCQs: In newtork television, _____ clear time:
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MCQs: Programs like Star Trek: Voyager and Baywatch are created expressly for sale to individual stations in individual markets. They are examples of programs produced for ________ syndication:
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MCQs: The most successful convergence of television with the Internet has been its power to allow users to:
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