CSS Mass communication Questions & Answers

Q.  Concept films:

a. Can be described in one line and are thus easy to promote and market
b. Are usually tied to content that has been on television
c. Tend to be far more creative and imaginative than independent films
d. None of these


ANSWER: See Answer
 
No explanation is available for this question!
MCQs:  Propaganda:
Category: Central Superior Service Test Mcqs (CSS),   Published by: T-Code Scripts
MCQs:  Siquis were:
Category: Central Superior Service Test Mcqs (CSS),   Published by: T-Code Scripts
MCQs:  F. Wayland Ayer is credited with _____ in 1877:
Category: Central Superior Service Test Mcqs (CSS),   Published by: T-Code Scripts
MCQs:  The Audit Bureau of Circulation was established to:
Category: Central Superior Service Test Mcqs (CSS),   Published by: T-Code Scripts
MCQs:  A parity product is one that:
Category: Central Superior Service Test Mcqs (CSS),   Published by: T-Code Scripts
MCQs:  Cultter refers specifically to:
Category: Central Superior Service Test Mcqs (CSS),   Published by: T-Code Scripts
MCQs:  Account management is the department in an ad agency in which:
Category: Central Superior Service Test Mcqs (CSS),   Published by: T-Code Scripts
MCQs:  The standard measurement of the effectiveness of an ad's placement is judged by its:
Category: Central Superior Service Test Mcqs (CSS),   Published by: T-Code Scripts
MCQs:  An ad agency that earns revenues through a retainer:
Category: Central Superior Service Test Mcqs (CSS),   Published by: T-Code Scripts
MCQs:  Which of the following advertising strategies is legal?
Category: Central Superior Service Test Mcqs (CSS),   Published by: T-Code Scripts
MCQs:  Middle-range theories are:
Category: Central Superior Service Test Mcqs (CSS),   Published by: T-Code Scripts
MCQs:  A paradigm is:
Category: Central Superior Service Test Mcqs (CSS),   Published by: T-Code Scripts
MCQs:  The Orson Wells radio production of The War of the Worlds began the era of _____ in the development of mass communication theory
Category: Central Superior Service Test Mcqs (CSS),   Published by: T-Code Scripts
MCQs:  In studying how media's influence is affected by people's intelligence and education, individual differences theory is an example of the era of:
Category: Central Superior Service Test Mcqs (CSS),   Published by: T-Code Scripts
MCQs:  In two-step flow theory, media influence passes from _____ opinion followers:
Category: Central Superior Service Test Mcqs (CSS),   Published by: T-Code Scripts
MCQs:  Uses and gratifications theory argues that:
Category: Central Superior Service Test Mcqs (CSS),   Published by: T-Code Scripts
MCQs:  Klapper's reinforcement theory argues that:
Category: Central Superior Service Test Mcqs (CSS),   Published by: T-Code Scripts
MCQs:  Agenda-setting is a theory that argues that:
Category: Central Superior Service Test Mcqs (CSS),   Published by: T-Code Scripts
MCQs:  Dependency theory argues that:
Category: Central Superior Service Test Mcqs (CSS),   Published by: T-Code Scripts
MCQs:  According to television constructs a reality of the world that, although possibly inaccurate, becomes accepted simply because we as a culture believe it to be true:
Category: Central Superior Service Test Mcqs (CSS),   Published by: T-Code Scripts