Markets, Efficiency & The Public Interest Mcqs

Q.  All of the following are thought to be sources of new product ideas EXCEPT ?

a. internal sources
b. customers
c. competitors
d. the local library


ANSWER: See Answer
 
No explanation is available for this question!
MCQs:  Given recent information about growth trends and growth potential of ethnic populations within the U.S market which of the following ethnic groups would be a best bet to double during the next half century and become one of the U.S market’s most viable segments ?
Category: Economics Mcqs,   Published by: T-Code Scripts
MCQs:  Catalog marketing is big business in the United States. The average house hold receives __________ catalogs per year?
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MCQs:  The fact that services cannot be stored for later use or sale is evidence of their ?
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MCQs:  When a company reviews sales costs and profit projections for a new product to find out whether these factors satisfy the company’s objectives they are in which of the following new process development stages ?
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MCQs:  If a consumer describes a car as being the most economical car on the market than this descriptor is a?
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MCQs:  __________ is a philosophy holding that a company’s marketing should support the best long-run performance of the marketing system?
Category: Economics Mcqs,   Published by: T-Code Scripts
MCQs:  The primary reason that many companies work to become the low cost producers in their industry is because ?
Category: Economics Mcqs,   Published by: T-Code Scripts
MCQs:  All of the following are criticisms leveled against marketing by critics EXCEPT ?
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MCQs:  A price reduction to buyers who buy in large volumes is called a(n) ?
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MCQs:  A company’s compensation plan should reflect its overall marketing strategy For example if the overall strategy is to grow rapidly and gain market share the compensation plan should reward ?
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MCQs:  In a example discussed in your text Johnson & Johnson’s recall of their Tylenol product following the discovery that several bottles of Tyloenol had been laced with cyanide is consistent with which business philosophy ?
Category: Economics Mcqs,   Published by: T-Code Scripts
MCQs:  All of the following are ways that marketing plays a key role in the company’s strategic planning EXCETP ?
Category: Economics Mcqs,   Published by: T-Code Scripts
MCQs:  According to the text the most dramatic of the environments that affect marketing and appears to be now shaping our world is the ___________ environment?
Category: Economics Mcqs,   Published by: T-Code Scripts
MCQs:  A _________ is a need that is sufficiently pressing to direct the person to seek satisfaction?
Category: Economics Mcqs,   Published by: T-Code Scripts
MCQs:  The purpose of strategic planning is to find ways in which the company can best ?
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MCQs:  Even through buying roles in the family change constantly the _________ has traditionally been the main purchasing agent for the family?
Category: Economics Mcqs,   Published by: T-Code Scripts
MCQs:  A _______ is a promotion strategy that calls for using the sales force and trade promotion to move the produce through channels ?
Category: Economics Mcqs,   Published by: T-Code Scripts
MCQs:  According to the price/quality strategy matrix when a company overprices its product in relation to its quality it is considered to be using which type of strategy ?
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MCQs:  In evaluating messages for advertising telling how the product is better than the competing brands aims at making the ad ?
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MCQs:  According to Engel’s law as income rises ?
Category: Economics Mcqs,   Published by: T-Code Scripts