HRM Mcqs

Q.  A number of benefits can be derived from using E-recruiting, these include:

a. it decreases the effectiveness of the recruitment process by reaching larger numbers of qualified people
b. it increases recruitment costs, it decreases and streamlines the administrative process cycle times
c. it does not al!ow the company to evaluate the success of its recruitment strategy
d. it increases the effectiveness of the recruitment process by reaching larger numbers of qualified people


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MCQs:  A Marketer is someone seeking a response from another party, called the __________.
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MCQs:  In latent demand, consumers may share a strong need that cannot be satisfied by a/an____________?
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MCQs:  In __________more customers would like to buy the product than can be satisfied.
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MCQs:  Marketers often use the term ___________ to cover various groupings of customers.
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MCQs:  Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.
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MCQs:  In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality.
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MCQs:  Global marketers must decide ___________.
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MCQs:  In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of__________?
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MCQs:  The age which promises to lead to more accurate levels of production, more targeted communications, and more relevant pricing is term as____________.
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MCQs:  Many countries have ________ industries to create greater competition and growth opportunities.
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MCQs:  Customers are showing greater price sensitivity in their search for ___________.
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MCQs:  Rising promotion costs and shrinking profit margins are the result of ___________.
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MCQs:  In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.
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MCQs:  Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.
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MCQs:  The __________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.
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MCQs:  The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.
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MCQs:  The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products is termed as____________?
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MCQs:  Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.
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MCQs:  In the course of converting to a marketing orientation, a company faces three hurdles _______.
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MCQs:  Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful.
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