Markets, Efficiency & The Public Interest Mcqs

Q.  A company is in the ________ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product idea can be turned into a workable product ?

a. product development
b. commercialization
c. marketing strategy
d. business analysis


ANSWER: See Answer
 
No explanation is available for this question!
MCQs:  All of the following are ways that marketing plays a key role in the company’s strategic planning EXCETP ?
Category: Economics Mcqs,   Published by: T-Code Scripts
MCQs:  According to the text the most dramatic of the environments that affect marketing and appears to be now shaping our world is the ___________ environment?
Category: Economics Mcqs,   Published by: T-Code Scripts
MCQs:  A _________ is a need that is sufficiently pressing to direct the person to seek satisfaction?
Category: Economics Mcqs,   Published by: T-Code Scripts
MCQs:  The purpose of strategic planning is to find ways in which the company can best ?
Category: Economics Mcqs,   Published by: T-Code Scripts
MCQs:  Even through buying roles in the family change constantly the _________ has traditionally been the main purchasing agent for the family?
Category: Economics Mcqs,   Published by: T-Code Scripts
MCQs:  A _______ is a promotion strategy that calls for using the sales force and trade promotion to move the produce through channels ?
Category: Economics Mcqs,   Published by: T-Code Scripts
MCQs:  According to the price/quality strategy matrix when a company overprices its product in relation to its quality it is considered to be using which type of strategy ?
Category: Economics Mcqs,   Published by: T-Code Scripts
MCQs:  In evaluating messages for advertising telling how the product is better than the competing brands aims at making the ad ?
Category: Economics Mcqs,   Published by: T-Code Scripts
MCQs:  According to Engel’s law as income rises ?
Category: Economics Mcqs,   Published by: T-Code Scripts
MCQs:  A set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user is called a(n) ?
Category: Economics Mcqs,   Published by: T-Code Scripts
MCQs:  Rolls Royce uses which of the following distribution formats ?
Category: Economics Mcqs,   Published by: T-Code Scripts
MCQs:  If the field salesforce has been supplied with new leads (via the telephone) that have been qualified, they have probably been assisted by ?
Category: Economics Mcqs,   Published by: T-Code Scripts
MCQs:  The stage is the product life cycle that focuses on expanding market and creating product awareness and trails is the ?
Category: Economics Mcqs,   Published by: T-Code Scripts
MCQs:  3M runs a Pollution a Prevention Pays program that has led to a substantial reduction in pollution and costs this would be an example of responding and costs. This would be an example of responding to which of the following ?
Category: Economics Mcqs,   Published by: T-Code Scripts
MCQs:  A __________ is a brand created and owned by a reseller of a product of service ?
Category: Economics Mcqs,   Published by: T-Code Scripts
MCQs:  The fact that services are sold, produced and consumed at the same time refers to which of the following service characteristics ?
Category: Economics Mcqs,   Published by: T-Code Scripts
MCQs:  Many U.S firms have sought relief from foreign competition by demanding protectionism policies by the U.S government. A better way for companies to compete is to expand into foreign markets and ?
Category: Economics Mcqs,   Published by: T-Code Scripts
MCQs:  _________ is a principle of enlightened marketing that requires that a company seek real product and marketing improvements ?
Category: Economics Mcqs,   Published by: T-Code Scripts
MCQs:  ________ are ads that appear while subscribers are surfing online services or Web sites, including banners, pop-up windows, tickers and roadblocks?
Category: Economics Mcqs,   Published by: T-Code Scripts
MCQs:  When a company enters a new product category for which its current brand names are not appropriate it will likely follow which of the following brand strategies ?
Category: Economics Mcqs,   Published by: T-Code Scripts